iPhone and iPod touch photographers who want to get twice as close to the action and get clear close-ups now have a solution: the new olloclip telephoto lens and circular polarizing  lens (CPL).

It’s designed for capturing a close-up photo or video at half of the effective distance. The fixed 2x magnification optical lens slides on and off. Available for the iPhone 5 and the iPhone 4S and iPod touch (fourth and fifth generations), the olloclip telephoto lens is manufactured using a multi-element coated, optical quality, precision-ground glass lens and aluminum body. 
The olloclip telephoto lens sports a circular polarizing  lens (CPL), which blocks out light coming in at user-adjustable angles. The CPL can also be used directly on the iPhone camera or on the olloclip 3-in-one lens system with fisheye or wide-angle lenses (sold separately).
The lens will be available at olloclip’s website at https://www.olloclip.com/order/ and through major retailers including Apple in July and Best Buy in August.  The olloclip telephoto lens retails for US$99.99.