NAB: Adobe launches Primetime
At the National Association of Broadcasters (NAB) conference, Adobe announced the general availability of Adobe Primetime (formerly Project Primetime), a TV publishing and monetization platform for programmers and pay TV service providers.
The company also announced technology collaborations with dozens of industry leaders, including encoders, cloud platform providers, and content delivery networks (CDNs) to pave the way for TV content across every connected screen. Ecosystem partners include Akamai, Amazon Web Services, Cisco Systems, Elemental Technologies, Envivio, Harmonic, iStreamPlanet, RGB Networks, thePlatform and others. Comcast Cable and NBC Sports Group have signed on as first Adobe Primetime launch partners.
Adobe Primetime enables programmers and pay TV service providers to capitalize on the rising consumer interest in watching and engaging with digital video while helping protect and maximize the value of their content, David Karnstedt, senior vice president, Media and Ad Solutions, Adobe. The platform tightly integrates Adobe’s video publishing, player, DRM, advertising and analytics solutions to help eliminate the complexity of reaching audiences across screens and to create great digital video experiences while also offering new monetization opportunities for programmers and pay TV service providers, he adds.
For more info go to www.adobe.com/primetime .