Apple is negotiating to bring HBO Go to the Apple TV, reports “Bloomberg” (, quoting two, unnamed “people familiar with the matter.”

HBO GO is a free online service available to HBO subscribers that delivers HBO programming to your iPhone, iPad, iPod Touch, Android, Kindle Fire, Xbox 360, Roku player, Samsung smart TV, or computer. It includes over 1,400 titles of HBO programming.

If Apple does add HBO Go, it would join services such as Netflix and Hulu Plus on Apple’s set-top box. Apple TV would let Time Warner, which already offers HBO Go for Roku and Microsoft’s Xbox, deliver another option to consumers who are increasingly shunning broadcasts in favor of on-demand viewing and streaming video over the Internet,” notes “Bloomberg.”