Re/Max is turning to the iPhone and the new Passbook feature of iOS 6 to equip its real estate agents with digital business cards, reports “AppleInsider” ( It will be offering digital business cards to its brokers and agents in Georgia, Tennessee, Kentucky, Southern Ohio, and Southeastern Michigan.

Re/Max ( is a global real estate network of franchisee-owned and -operated offices with nearly 90,000 sales associates. It’s based in Denver, Colorado.

Passbook is designed to make it easy for consumers to organize, manage and retrieve local coupons, loyalty cards, and other money-saving information from one place. It was introduced with iOS 6.