Apple has suspended direct sales of the new iPhone 5 in Hong Kong, choosing to adopt a lottery reserving system that requires consumers to send applications online a day prior the purchase date, reports “ZDNet” (

Only those who have received a confirmation e-mail will be able to purchase up to two sets of iPhone 5 at  Apple stores in Hong Kong. A similar approach was adopted by Apple for the sales of Apple’s new iPad in the first half this year, which is believed to combat a large number of scalpers looking to resell these machines to mainland China for profits, notes “ZDNet” ().

Due to the lottery system, local report said the number of fans queuing outside the Apple retail store in Hong Kong was limited on Friday when the iPhone 5 was officially launched in the city.