General Imaging (GIC) has introduced the ipico, a hand-held, projector with a patented pop-up connector for an iPhone or iPod touch to allow you to share videos, photos and movies and project them larger than life on virtually any surface.

No cables needed. Pop-up the built-in connector on the ipico, slide your device into it, focus on virtually any surface, and your ready to project.

The ipico weighs only 3.35 ounces and is about two-thirds the width of an iPhone. At just over half an inch thick, the ipico’s pop-up connector slides down into the dock when not in use and fits inside a pocket or bag. When projecting, it holds your iPhone or iPod touch in place and, in most cases, doesn’t require removing the protective case from your device.

The ipico will be available in white to kick off the 2012 holiday shopping season for US$129.99. It includes a built-in, rechargeable Lithium-ion battery and USB charging cable. For more info go to www.general-imaging.com .