Sky says Now TV ( will be going live on Tuesday, July 17, for Macs, Windows systems and Android mobile device owners in the UK. It will be arriving for iOS devices later in the month.

NOW TV customers can “pay & play” for instant access to a range of over 1,000 movies through Sky Store, including new “now on DVD” releases and classics. From launch, “now on DVD” titles will include recent releases such as “We Bought a Zoo,” “The Woman in Black,” “The Best Exotic Marigold Hotel,” “This Means War” and “Ghost Rider: Spirit of Vengeance” “Pay & play’” movies on NOW TV range from 99p for classic titles to £3.49 for the latest blockbusters.

NOW TV also offers the monthly Sky Movies Pass with “instant and unlimited” access to the entire Sky Movies collection. At any time, customers with a Sky Movies Pass can choose from over 600 movies. Each Friday, there are up to five new and exclusive Sky Movies premieres, purportedly at least 12 months before they are available on other online subscription services.

All NOW TV customers signing up for the Sky Movies Pass can enjoy a free 30-day trial. Following the end of the trial period, the Sky Movies Pass is available for £15 a month.