Best Buy is testing a new turnaround strategy: “making its cavernous electronics emporiums look more like Apple Inc.’s sleek retail outlets,” reports “The Wall Street Journal” (http://macte.ch/ggTnB).
The heart of a test store near Best Buy’s headquarters in Richfield, Minnesota, is a Solution Central help desk, that strongly resembles the Genius Bar at Apple’s stores, the article adds. Best Buy’s prototype lets customers pay for products in several locations, rather than forcing them into checkout lines at the front of the store, another idea taken from Apple retails stores.
