It’s no surprise, but in a note to clients — as reported by “AppleInsider” (http://www.appleinsider.com) — Topeka Capital Markets analyst Brian J. White says latest batch of Windows-based Ultrabooks won’t undercut Apple’s ultraportable MacBook Air enough on price to win away most consumers.
“Our checks thus far indicate that the price points for the new releases will be well over the $699 price threshold that we deem necessary for this new category to be a big success,” White wrote in a note to investors. “… “In our view, if consumers are not getting a significant discount for a Windows-based Ultrabook, they will simply opt for the best and pay $999 for Apple’s… MacBook Air.”
I think White is right. I mean why would you buy an ultrabook? If you want a compact device for content consumption and a limited amount of work, get an iPad. If you want a compact device for content creation and already have a desktop computer, get a MacBook Air. If you need a compact device for content creation and don’t have a desktop computer, get a MacBook Pro. It’s that simple.