The iPhone continues to lead mobile video messaging usage, increasing from 7.4% to 23.6 percent since August 2011; however the use of Samsung devices is quickly gaining ground, increasing from 2.9% to 21.9 %over the same period. These numbers are according to the semiannual 2012 Mobile Marketing Analytics Report released by Mogreet (http://www.mogreet.com), a multimedia-based mobile marketing provider.
“As the installed base of smartphones surpasses 50 percent in the United States, MMS provides a unique opportunity for marketers to reach all of their consumers with high-quality, engaging mobile video,” says James Citron, CEO of Mogreet. “With the continuing increase in the quality of cameras, video cameras and photography apps on mobile devices, consumers are naturally taking and sharing more pictures and videos than ever before from their mobile device.”
