Apple is working to stream films owned by EPIX, which is backed by three major movie studios, on devices including the current Apple TV and the rumored “iTV” (the rumored Apple HDTV), reports “Reuters” (http://macte.ch/Bgw9Q).

Quoting two unnamed “people with knowledge of the negotiations, the article says it talking with three-year-old EPIX, which was created by Lions Gate Entertainment Corp, MGM and Viacom’s Paramount Pictures. “Reuters” says “Apple is widely expected to unveil a full-fledged TV product later this year or in early 2013 to drive its next phase of growth and potentially revolutionize the industry.”