If you didn’t get a tablet this holiday season, you may be one of the few. According to Jumptap (http://www.jumptap.com), which specializes in targeted mobile advertising, tablet network traffic jumped 229% over an average projected for the day after Christmas, based on historical network traffic.
Jan. 2, 2012 also saw a bump, with a 263 percentage traffic increase — most likely from recipients uploading holiday photos and getting familiar with their devices. In its newly released “January MobileSTAT” report, Jumptap found that the Kindle Fire experienced the greatest tablet growth throughout December. The new device held 10% of tablet market share on Dec. 1 and finished the year with 30%market share. This year-end surge suggests a 2012 trend for lower-priced tablets.
In 2011 Android and iOS continued to battle for mobile OS share. When the dust cleared, Android had beaten iOS, according to Paran Johar, chief marketing officer, Jumptap (although most other stats dispute this). The “January MobileSTAT” found that Android’s share grew 21 percentage points (38% in December ’10 to 59% in December ’11), while iOS dropped seven percentage points (29% in December ’10 to 22% in December ’11).
Johar says iOS may have lost the share battle this year, but not without a valiant fight. iOS tripled in overall traffic on the Jumptap network of more than 95 million unique visitors, while Android more than quadrupled.