Just Mobile (http://www.just-mobile.com) has launched Just Mobile Highway, an US$34.95 in-car charger for the iPhone, iPad and other USB-powered devices.

It plugs into your car’s cigarette lighter socket, revealing its diamond-tread aluminum head with a power light. Highway’s USB port delivers a 2.1A output to charge your gadgets.

It has a built-in fuse to protect them from power surges. The Just Mobile is supplied with an Apple-certified coiled charging cable.