According to a new study from “RichRelevance” (, Apple mobile devices account for the bulk of all online non-desktop sales: just over 92% of the sales originated from an iPad or an iOS-enabled device in December 2011, up from 88% in April.

Apple mobile devices also have a larger average order value compared to other mobile platforms (US$123 for Apple vs. $101 for Android in December 2011). They also far outstrip desktop orders ($87)

RichRelevance, which specializes in dynamic personalization for retail, recently released its inaugural Holiday Shopping Study to give companies new insight into how these consumers shop and buy. The study analyzes 3.4 billion shopping sessions between April and December to uncover the trends that have shaped holiday 2011 and will define 2012.

— Dennis Sellers