The Joy Factory ( has unveiled its series of protective and reusable BubbleShield sleeves for the latest iPhone 4S and Amazon Kindle Fire. The series includes advanced protection for the iPad and other leading manufacturer brands of tablets, eReaders and smartphones.

The BubbleShield for iPhone 4S and smartphones is a line of protective sleeves that offers a water resistant case to help the iPhone 4S and other smartphones stay clean and dry. The transparent front and back cover retain the phone’s full touch screen options, including the camera. The re-sealable IPX5 water-proof rated enclosure is designed to allow users to take their phone in almost any environment, while guarding against dirt, sand, oil, grease, water, fingerprints and other undesirable substances, according to Sampson Yang, president of The Joy Factory. The BubbleShield for iPhone 4S and other smartphones is offered at a manufacturer’s suggested retail price of US$9.95 as a two pack or at $19.95 for a five-pack.

The BubbleShield for iPads and Tablets features a dual zip enclosure and meets the IPX5 waterproof standard. A special placement ring embedded on the top corner is included so the sleeved case can be transported. The BubbleShield is offered at the MSRP of $14.95 for a two-pack or $19.95 for three sleeves.

BubbleShield for eReaders allows NOOK, Kindle Fire and eReader users can protect their device while enjoying their favorite ebook at the beach, poolside or wherever life takes them. The smaller, form fitting sleeve also accommodates 7-inch tablets including the Samsung Galaxy Tab, Blackberry PlayBook and HTC Flyer. Users simply slip the eReader into the clear BubbleShield sleeve and it is protected with an IPX5 waterproof rating. The BubbleShield for eReaders is offered at the MSRP of $14.95 for a three-pack or $19.95 for four sleeves.

The BubbleShield Pro is ideal for professionals in extreme work environments including medical technicians, restaurant servers and warehouse staff or for outdoor enthusiasts who may prefer to use their tablet on the go. The BubbleShield Pro offers a handled carrying bag that fits today’s popular tablets.

The ergonomic design includes a three-zip re-sealable enclosure and a transparent protective cover, which easily wipes clean and provides greater flexibility for use in “shared” environments such as schools, restaurants and industrial and outdoor settings where water, liquids, dirt and grime pose a hazard to the tablet. The BubbleShield Pro meets the waterproof standard of IPX7, which rates devices immersed within one meter of water for up to 30 minutes. The BubbleShiedPro is offered at the MSRP of $49.95.