In a recent Forbes article, Arik Hesseldahl writes: “By name recognition alone, it would seem Apple’s service will instantly become the big Kahuna of online music services. When we caught up with Mike Bebel, CEO of Pressplay, the online music-service joint venture operated by Sony and Universal, he insisted that Apple’s entry into the space will bolster the fortunes of his service, as well as others like America Online’s MusicNet and’s Rhapsody, which RealNetworks paid US$36 million for earlier this week.”