Independent software developer Reggie Ashworth has released VidConvert 1.1, an update of his video converter for Mac OS X. It’s been optimized for Mac OS X 10.7 (“Lion”) and sports a new “logic” to give the best quality and file size at the fastest speed.

VidConvert will convert just about any type of video into one of the a varityof formats, allowing you to create videos for your iPhone, iPad, Mac or Apple TV.
To use you add a file, select a format and a quality, and click convert. Optionally you can change your save folder from the main window.

For advanced users you can select the Advanced quality if you choose to allow such options as custom Frame Rate, Bit Rate, etc. However, for most users simply choosing Normal or High quality should be sufficient. After your conversion is finished simply add more files or quit VidConvert and the job is done.

Supported formats include iPhone, iPod, iPad, QuickTime, .mp4, MPEG-1 and 2, DivX, Xvid, and audio only formats such as .mp4 and .m4a. VidConvert can add iTunes compatible videos directly to your iTunes library for convenience and for syncing with your iPhone, iPod, or other iDevice.

It’s also possible to turn your favorite videos in audio only tracks for playback in your favorite audio device. And VidConvert is not limited to creating videos just for Apple devices; in fact, any device that can play one of the supported formats can play a video converted by VidConvert.

VidConvert requires Mac OS X 10.5 Leopard or later. It’s Universal Binary so runs natively on both PowerPC and Intel Macs. VidConvert costs US$7.99 for a single user license. Version 1.1 is a free update for registered users. A demo that creates two-minute samples is available at the product web site (http://www.reggieashworth.com/vidconvert).