Adobe says that publishers will be able to use Adobe Digital Publishing Suite to create magazine and newspaper applications that appear in the Apple Newsstand section of the iTunes App Store and the Newsstand folder on the iPad.
With more than 600 titles created to date, the industry-leading Adobe Digital Publishing Suite includes full support for Newsstand subscriptions, which can significantly boost sales and advertising revenue by combining greater content discoverability with flexible payment options required by readers, says Todd Teresi, vice president and general manager, Media Solutions, Adobe. Content owners can use Adobe Digital Publishing Suite to target their new digital editions at iPad, Android tablets and BlackBerry Playbook devices.
Publishers will be able to use Digital Publishing Suite to create files that are detected by Newsstand and automatically downloaded to the Newsstand shelf, eliminating long downloads times which can present a barrier to reading content on iPads, Teresi says. Applications built with Adobe Digital Publishing Suite and enabled for Newsstand will allow publishers to better merchandise their content with support for Newsstand push notifications and icon covers displayed on the Newsstand shelf, reflecting the latest issue of the magazine or newspaper, he adds.
Launched in 2010, Adobe Digital Publishing Suite is available in both Enterprise and Professional editions. The suite integrates with Adobe InDesign CS5.5 and Adobe Creative Suite 5.5 software.
Publishers will be able to use Digital Publishing Suite to build applications enabled for Newsstand soon after Apple releases iOS 5 and the Newsstand application.
Additional info about Digital Publishing Suite is available at http://www.adobe.com/digitalpublishing .