Adobe has announced the immediate availability and free trial of its new Adobe Digital Enterprise Platform (http://macte.ch/5TuTZ) and first set of solutions for Customer Experience Management (CEM).
The platform and solutions enable enterprises to bring together marketing and IT to build and deliver immersive, multi-channel digital interactions for today’s social and mobile customers while increasing brand loyalty and bolstering competitive differentiation.
The Adobe Digital Enterprise Platform, first unveiled in June, is an open, modular, standards-based offering for delivering digital solutions across social, Web, mobile, and print channels. It provides enterprises a unified foundation to make, manage and deliver multi-channel digital experiences leveraging HTML5, Adobe AIR, Flash Player, and Adobe Reader.
The platform includes integration with the Adobe Online Marketing Suite to optimize digital marketing campaigns and personalize digital experiences across all marketing, sales and service delivery channels. In addition, integration with Adobe Flash Builder 4.5 and Flex 4.5 helps enterprise IT organizations build highly expressive mobile applications for Android devices, BlackBerry PlayBook, iPhone and iPad, according to Kevin Cochrane, vice president of enterprise solutions and product marketing, Adobe.
Enterprise developers and architects can immediately access a free, 60-day trial of the platform. Trials are tailored for Web, mobile and application developers. For example, Web and mobile developers can evaluate the power of the Web Experience Management solution working in conjunction with dynamic experience services, enabling them to leverage content across rich applications that can span browsers, desktops and devices. Application developers can rapidly create rich interfaces that combine dynamic application and document services, while also integrating data stored in multiple back-end systems, says Cochrane.