Appfluence has introduced Priority Matrix 1.2 (, an update of their productivity software for Mac OS X 10.6.6 or later. It costs US$19.99, and is available worldwide through the Mac App Store in the Productivity category.Version 1.2 is a maintenance update.

Priority Matrix is designed to help users spend their effort on tasks with the highest return-on-investment. Featuring drag-n-drop and free cloud sync, the app lets you organize your activities by criticality and immediacy.

The folks at Appfluence say they’ve focused on making the fastest possible way to add items by creating a set of keyboard shortcuts, so that users can add items after items without reaching back for the mouse. A video showing Priority Matrix in use can be seen at .