LifeProof ( has launched a waterproof, dustproof, snowproof and shockproof case on its new online store offering a variety of weatherproof accessories and color options for LifeProof for the iPhone 4.

The LifeProof case purportedly provides a case that is waterproof to a depth of 6.6 feet. and tested to military specifications (MIL-STD-810F-516.5) for its drop protection up to a height of 6.6 ft. onto concrete. The cases are available in black, pink and white and can be purchased exclusively on the company’s online store for US$69.95 each.

In addition to selling LifeProof products, the new online store will feature videos with LifeProof on the beach, underwater and in the snow, demonstrating that people can use the device anytime and anywhere. The LifeSupport web-link ( has a video-manual that covers installation, care, and water testing for the LifeProof case. Step-by-step videos can also be viewed directly from the iPhone.

What’s more, LifeProof has created an entire ecosystem for its iPhone cases, including belt clips, bike mounts, headphone adapters and armbands/swimbands.