id America ( has introduced the Cushi, an embossed pad accessory made out of EVA foam (or expanded rubber) for the iPhone 4.

It’s built to provide additional grip and absorbs shock. The line is introduced to consumers with different style options: Cushi Original, Cushi Dot, Cushi Stripe and Cushi Robotics.

Included with all the Cushi’s are six Cushi home button protectors, front clear protective films, a microfiber cleaning cloth and a squeegee for proper film application. They retail for US$11.99.