Apple has reached agreements with three major record labels — including Sony, it seems — to let users of its new music service access their song collections from handheld devices via the Internet, reports “Bloomberg” (, quoting “people with knowledge.”

The new iTunes offering will let users store content on Apple’s servers and access it using the Web, rather than loading songs into a device’s memory, said the people. The plans could be previewed as early as Apple’s developers conference, set to begin June 6, reports “Bloomberg.”

If so, Apple would follow Google and in letting consumers stream music from the so-called cloud instead of downloading it to a hard drive. Unlike competing products, Apple’s cloud music service won’t require users to upload online collections, two people told “Bloomberg.” Apple’s service will reporotedly be dubbed “iCloud.”