Sorenson Media ( has announced a series of new features within the Sorenson 360 online video platform (OVP), which provide customers with increased flexibility and customizability to improve delivery of dynamic video content across the Web, says Eric Quanstrom, chief operating officer of Sorenson Media. He says the key new features include:

° Full video player compatibility: Users can now choose from all major video players, such as Flash, Quicktime, HTML5 and Silverlight, to publish video in the most popular formats, including Flash (Spark and VP6), MPEG-4 (H.264), WebM and Windows Media (VC1).

° WebM support: Like all Sorenson Media products and services, Sorenson 360 supports WebM encoding and playback for users interested in creating Web environments using HTML5.

° Facebook Integration: With an integrated button on the video player, users are able to post their video along with comments directly to their Facebook accounts.

° Automated video sitemaps for SEO: Advanced search engine optimization (SEO) tools and consistent indexing by major search engines enable customers to have their videos found, “without extraordinary effort.”

° Closed Captioning support: Useful for compliance or providing subtitles as part of the video experience.  

° Direct Sorenson Squeeze Server integration, for users with large volumes of video encoding and delivery needs.

The new features are available in every Sorenson 360 account. For additional pricing and feature information, contact