Year: 2010

A call to action on those Mac OS-less Apple Design Awards…

Okay, I’m still hacked off that Apple is only allowing iPhone and iPad apps in the 2010 Apple Design Awards (http://developer.apple.com/wwdc/ada/). Various stories have already been written about this (links at the bottom). Now it’s time for a call to action.

The ADAs are designed to recognize apps that demonstrate technical excellence, innovation, technology adoption and more. So why has Apple decided to eliminate Mac products from the annual awards? If the company wants to spotlight the iPhone OS (and, for better or worse, it does) then why not have iPhone OS and Mac OS categories?

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Matchback Magic conjured up for Final Cut Pro

Intelligent Assistance has released Matchback Magic (http://assistedediting.com/MatchbackMagic/), software that adds matchback information to Final Cut Pro media files to make them very robust through many postproduction workflows, according to Intelligent Assistance CEO Philip Hodgetts.

“With Matchback Magic it doesn’t matter if an editor or assistant renames clips or file names, or even if they lose reel name or Timecode reference,” he says. “The conform to master media will still happen correctly.”

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