Study: demand for mobile applications will help consumers overcome resistance to advertising
Consumer demand for mobile applications will wear down resistance to in-app mobile ads, propelling the North American market to $2 billion by the end of the year, according to a new report by Parks Associates (http://www.parkassociates.com). “Monetizing Downloadable Mobile Applications” shows North American in-app ad revenue will surpass US$860 million in 2014 and paid mobile app profits will exceed $4 billion.
Read More