Year: 2010

Deutsche Bank’s Chris Whitmore told clients — as reported by “Fortune” (http://tech.fortune.cnn.com/2010/10/04/ipad-lead-seen-as-overwhelming/?source=yahoo_quote) — that he’s surveyed the tablet computer scene and concluded that things don’t look good for the iPad’s competitors.

Apple is on its way to overtake Exxon Mobil Corp. as the largest company by market capitalization, though it still has a ways to go, reports the “San Francisco Chronicle” (http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/10/04/BUO41FNORG.DTL&feed=rss.business).

As soon as the total value of the company’s shares edges above Exxon’s, Apple will take over the top spot in the Standard and Poor’s 500, the market index used by most professional money managers.

“Business Insider” (http://www.businessinsider.com/adidas-gives-up-on-apples-iads-because-steve-jobs-is-too-much-of-a-control-freak-scuttlebutt-2010-10) says Adidas has apparently backed out of Apple’s iAd mobile advertising program because Apple CEO Steve Jobs was “being too much of a control freak.

Ace Metrix (http://www.acemetrix.com), which specializes in television advertising analytics, has announced the Ace Metrix Quarterly Top 10 for the third quarter ending September 30, 2010. For the first time, two national breaking ads tied for best creative effectiveness: Apple iPad “Demonstration of Features” which first aired on Au.17 and Nissan “Wouldn’t It,” airing Oct. 28, both scored Ace Score 671, out of a possible 950, and compared to an Ace Score average of 532 for all ads.