Year: 2010

Google accounts for 97% of all iPhone search traffic

Despite the hoopla surrounding Microsoft Bing’s tighter integration with Facebook, Google hogs as much as 97% of all the search traffic on the iPhone, according to ad network Chitika, as reported by “eWeek” (http://www.eweek.com/c/a/Search-Engines/Googles-iPhone-Search-Traffic-as-Great-as-97-755713/).

Apple’s mobile Safari toolbar sends 49% of traffic to Google, while the Google homepage racks up about 42.24% of the traffic on the iPhone. The Google App accounts for 8.68%of Google’s iPhone traffic. 

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Ad revenue from iPad users surges in MobileMe report

Advertising revenue generated from iPad users increased 316% in the third quarter of calendar 2010, as the number of advertisers also grew by 94% per the monthly “MobileMix” report for Sept. 2010 from advertiser Millennial Media, as reported by “AppleInsider” (http://www.appleinsider.com).

Millennial Media says iPad impression growth in the third quarter increased 156 percent, while ad requests on the Apple tablet grew 63% month-over-month in September alone. The iPad is the second-largest “connected device” tracked by Millennial Media, trailing only the iPod touch.

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iPhone wins ‘gadgetoral’ votes in U.S. for cell phone ownership

By Andrew Eisner

The great state of California, home to Hollywood and the place Tony Bennett left his heart, casts its 83 votes for the iPhone. Meanwhile, New Jersey, the Garden State, home to Tony Soprano and Thomas Edison pledge their votes to Android. In this make believe world, electoral, or should we say “gadgetoral,” votes are defined by how many smartphones of a particular type are represented in every state of the union.

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iSuppli updates iPod forecast to 43.7 million units in 2011

Amid indications that iPad component availability is improving, iSuppli Corp. (http://www.isuppli.com) is raising its shipment forecast for the product to 13.8 million units in 2010, up from its July outlook of 12.9 million.

Apple in its earnings announcement for the fiscal fourth said it shipped 4.2 million iPads during the three-month period ending Sept. 25. The pronouncement indicates that Apple has been able to overcome limitations in component supply so that it can ramp up production.

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