Year: 2010

Apple has made a 98-acre land purchase that will roughly double the size of its home base in Cupertino, reports the “Silicon Valley Mercury News” (http://www.mercurynews.com/business/ci_16706216?source=most_emailed&nclick_check=1).

Apple’s latest acquisition is the longtime campus of Hewlett-Packard, the article adds. HP announced over the summer that it planned to move out of that site, which it had occupied for decades, as it consolidates operations at its Palo Alto headquarters over the next two years.

Consumer electronics spending is up for the holidays and will exceed last year according to a November survey of 2,812 U.S. consumers by the ChangeWave research group (http://www.changewave.com) — and much of it is being driven by Apple, which is having the most explosive holiday season in its history.

Better than one-in-four respondents (26%) say they’ll spend more on consumer electronics over the next 90 days and only 29% say less. That’s a big nine-point jump from last month and a net three-point improvement from November 2009.