Year: 2010

The Brandweek Buzz Report by YouGov (http://www.brandweek.com) is a weekly consumer perception report that analyzes the most talked about brands based on buzz. In evaluating the ads broadcast during the recent Academy Awards, Apple’s iPad ad received mixed reviews.

Apple took the wraps off its first commercial for the iPad. The ad featured a highly syncopated overview of everything the device to the tune of “There Goes My Love” by The Blue Van.

Imation (http://www.imation.com) is ready to begin shipping its Imation LTO Ultrium Generation 5 tape cartridges, with nearly double the storage capacity, increased data transfer rates, and a new partitioning functionality over the prior tape generation.