Apple will want a slice of the interactive TV ad pie
It’s been reported/rumored for several months now that Apple is trying to tempt TV networks into participating in a $30-per-month service for watching TV shows via iTunes. It could be a lucrative move for Apple, assuming that ads are involved.
The Parks Associates research firm says that, by 2014, U.S. addressable, interactive TV advertising revenue will reach approximately $4.3 billion. It’s expected to reach $133 this year alone. Apple certainly wants a piece of this pie.
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