Year: 2010

Apple will want a slice of the interactive TV ad pie

It’s been reported/rumored for several months now that Apple is trying to tempt TV networks into participating in a $30-per-month service for watching TV shows via iTunes. It could be a lucrative move for Apple, assuming that ads are involved.

The Parks Associates research firm says that, by 2014, U.S. addressable, interactive TV advertising revenue will reach approximately $4.3 billion. It’s expected to reach $133 this year alone. Apple certainly wants a piece of this pie.

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Macsimum Poll: Will you buy ebooks on the iPad?


In this week’s poll, we’re asking if you plan to buy ebooks for the upcoming iPad. The poll is located on the right hand side of the home page beneath the Macsimum Opinion column.

In last week’s poll, we if you planned to buy a Wi-Fi or 3G version of the iPad? Forty-nine percent of you said the Wi-Fi version, 35% said the 3G model, and 16% said you didn’t plan to buy an iPad at all.

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iPhone/iPod/iPad apps for March 23

Here are the latest iPhone/iPod touch/iPod/iPad apps announced. You can find ’em at the Apple App Store (http://www.itunes.com/appstore/).

AmeriSmart is offering eMail Mania, a new app that allows iPhone 3G and iPhone 3GS users to email any combination of movies, photos, recordings and text simultaneously. Two versions of eMail Mania are available.

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Toon Boom releases Flip Boom Classic 4 with sound

Toon Boom Animation has released Flip Boom Classic 4, which offers a direct voice recording option. Flip Boom Classic is animation software for kids age six and up. Completed animations with sound can then be directly uploaded to Facebook and YouTube.

You can buy Flip Boom Classic 4 now for US$39.99 US and get the Tutorial and the ready-to-animate Easter Clipart free, a total value of $89.97 US. Current Flip Boom customers can upgrade to Classic 4 for $12.99.

Flip Boom Classic 4 runs on Mac OS X 10.4/10.5/10.6 and Windows XP/Vista/7. For more info go to toonboom.com/flipboom/ .

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