Random House, the world’s largest book publisher by sales, could keep its books from the iPad “as the Bertelsmann unit fears the effects of the tablet device on the pricing of electronic books,” reports “The Financial Times” (http://www.ft.com/cms/s/0/4d11b5fc-36b9-11df-b810-00144feabdc0.html),
Read MoreAdvertisers are gearing up to run campaigns on the iPad, reports “ClickZ” (http://www.clickz.com/3639886), a site that offers news and advice for the digital publisher.
Mobile ad platform AdMarvel has teamed with Gannett-owned rich media ad firm PointRoll to enable expandable and highly-interactive ads on the iPad. Gannett’s “USA Today,” an AdMarvel publisher, is among the sites that will launch on the iPad with ads served up by the partners, according to Max Mead, VP of business development at PointRoll.
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Kobo (http://www.KoboeReader.com), a global eBook retailer, has announced support for dedicated eReaders with a new application available through its “Powered by Kobo” partner program for hardware manufacturers and retailers.
Kobo’s application provides a eReading experience and storefront and will be embedded in leading eReaders launching in 2010. The company today also unveiled its Kobo eReader, a dedicated eReading device showcasing its new application.
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The fight for market dominance has heated up as mobile subscribers take to mobile smartphone apps in rapidly increasing numbers, reports In-Stat (http://www.in-stat.com).
While users are downloading applications at a phenomenal rate, Apple users download 2.4 times more applications than the average smartphone user, says the research group. However, downloads is not the only success factor for an application.
Read MoreThe mobile applications market is undergoing a rebirth thanks largely to the efforts of companies like Apple and Google who over the last 18 months converted the category from a niche market that catered mainly for mobile geeks into a mainstream proposition, according to a new report by Research and Markets (http://www.researchandmarkets.com).
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