AdMob: iPhone accounts for 50% of smartphone requests in February
AdMob (http://www.admob.com) — which stores and analyzes handset and operator data from every ad request in its network of more than 15,000 mobile web sites and applications — says that, in February, smartphones accounted for 48% of its worldwide traffic/
That’s up from 35% in February 2009. The strong growth of iPhone and Android traffic, fueled by heavy application usage, was primarily responsible for the increase, AdMob says. Although the share of feature phone traffic in AdMob’s network declined from 58% o 35% year-over-year, absolute traffic from feature phones still grew 31%.
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