In its annual Christmas shopping survey, Twenga (http://www.twenga.com), a next-generation shopping search engine, asked European Internet users what was their most wanted gift this year. Riding high on all wish lists this year is the iPad, Apple’s best-selling tablet.
Its popularity is apparent all across Europe, especially in Spain and France, where 64% and 60% respectively said that they would like an iPad. And Italian users were even more hopeful, with 69% of them crossing their fingers for one this Christmas. However, in Germany and the Netherlands, only 41% and 40% respectively had Apple’s tablet on their Christmas wish lists.
With regards to the price, Europeans seem to think that the iPad, despite its appeal, is simply too expensive. Spanish and Italian users feel most strongly about it, with 48% and 47% respectively considering the price too high for their budgets.
Twenga asked over 3,000 European Internet users about their Christmas spending budgets for this year and how they intend to spend it. The study by Novamétrie was conducted online for Twenga between Sept. 27 and Oct. 7, using a representative sample of 3,013 European Internet users from the United Kingdom, Germany, France, Italy, Spain and the Netherlands.