Despite a massive media frenzy for tablets such as the iPad, the latest research from Broadbandgenie.co.uk has shown old favorites such as smartphones and laptops are still just as high on consumer Christmas wish lists in 2010.
In its latest survey, the website asked visitors, ‘What is top of your Christmas list?’ Surprisingly, laptops edged ahead of tablets by just 1%, with smartphones just 1% behind the latest gadget to capture the public’s imagination. The result follows a recent Broadband Genie poll that found around 80% of UK consumers were not prepared to pay pounds Sterling 400 or more for an iPad.
“This Christmas, many are continuing to fall back on gadgets they trust and understand, such as traditional laptops and smartphones,” says Broadband Genie editor Chris Marling. “For a lot of consumers, it is difficult to see what practical purpose a tablet currently provides beyond what other devices can already do extremely well. However, it is also clear the tablet concept is starting to catch on with consumers. As 2011 goes on and the technology improves while pricing comes down, we predict they will become hugely popular.”