Apple said today was be a “day you’d never forget” due to some exciting iTunes news. If you’re a Beatles’ fan, that’s true. If you’re not, well, it may be, despite Apple’s assertions, just another day.

You can download individual Beatles songs, the legendary group’s original studio albums or buy a box set with the whole shebang. The box set is US$149, individual songs are $1.29 and albums are $12.99 each.

iTunes also has videos of Beatles performances and new TV ads announcing the group’s arrival on iTunes.

— Dennis Sellers