– Talk through your options with industry experts, your peers, form strategies for adoption

October 20, 2010 — Westlake Village, CA — MacTech Conference announced today that the event is the first public opportunity to discuss Mac OS X 10.7 (aka Lion), how to take advantage of the new App Store for Mac, and the impacts of 10.7’s new features (including Mission Control, Full Screen, Launchpad, Auto save and Apps resume)*. As the first major industry event after Apple’s announcements, attendees can talk through their options with industry experts and peers, form strategies for adoption and support, and more. The conference, for IT Pros and Mac developers, is November 3-5, 2010 in Los Angeles.

“The MacTech Conference attendee list already reads like a who’s who of the community with attendees registered from a majority of states in the U.S., and countries ranging from Sweden to Egypt to Japan. What better place to think through and talk about your options for supporting and taking advantage of Mac OS X 10.7 (Lion), the Mac App Store and more,” said Neil Ticktin, Editor-in-Chief/Publisher, MacTech Magazine. “This in addition to our amazing line up of world-class sessions, evening activities, our visiting Rovers!”

Keynote speaker Andy Ihnatko will open MacTech Conference: a three-day, information-packed event will have sessions and activities throughout the day and evening. This fully immersive conference is packed with sessions from world-class speakers and evening activities, including an exclusive trip to the world-renowned Griffith Observatory, the MacTech Bowl party, and of course, the first public display of Mac-based planetary exploration rovers controlled by an iPod Touch.

The MacTech Conference will have two separate tracks: one focused on IT, and one focused on programming/development. Sessions will focus on both desktop and mobile, with appropriate levels of attention paid to the Mac, iPhone, iPad and iPod. Check out the speaker and topic list ( for specific sessions and speakers.

MacTech Conference is priced economically and includes all meals, a MacTech Magazine subscription, a schedule packed full of sessions, exclusive entertainment, and more. We’ve been working with Apple Training & Certification to offer two very special options to choose from. First, for those who want to take any currently available Apple Certification exam, we’re offering a study session and exam on-site immediately following the conference – all included in your $899 conference registration (a $200 value). Don’t need to take an exam at this time? Get a $100 discount on the conference and register for just $799. You can see the link on or better yet, register directly at to register. Bundle offer expires October 25th and space is limited, so act now.

* Apple, the Apple logo, Mac, Mac OS, Macintosh, App Store, Exposé, Spaces, iPad, iTunes and Snow Leopard are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

About MacTech Magazine

Established in 1984, MacTech Magazine is the only monthly magazine focused on Apple at the technical level. Each month, MacTech and is read by 150,000 technical Macintosh users in over 175 countries … from network administrators to programmers, from solution providers to Enterprise, and in general anyone that’s interested in the Macintosh beyond the user level.

If you’re interested in getting under the hood of your Mac, if you want to know how to make things happen inside the box, you should be reading MacTech Magazine. Contact the magazine. Toll free: 877-MACTECH, International: 805-494-9797,,