An Apple job posting (http://jobs.apple.com/index.ajs?BID=1&method=mExternal.showJob&RID=63051&CurrentPage=3) shows that the company is looking to spur the development of HTLM5 web sites. Apple — or at least CEO Steve Jobs — prefers HTML5 over Flash.
Here’s part of the job listing: “Apple’s Worldwide Marketing Communications group is seeking a manager to lead digital innovation with a newly-formed creative technology team. This individual will be responsible for driving web-standard (HTML5) innovation that enhances and redefines the marketing of Apple’s products and services to millions of consumers. Work will also include exploring opportunities with apple.com, email, and mobile/multi-touch experiences on iPhone and iPad. This role requires working closely with the design, IA, and development groups on the interactive team and will be an integral part of Marketing Communications’ creative efforts. The manager will also play a key role in connecting the interactive team with other product engineering groups at Apple in order to take full advantage of Mac OS, iPhone, and iPad.”
HTML5 is the next major revision of HTML (HyperText Markup Language), the core markup language of the web. It’s touted as the next standard for HTML 4.01, XHTML 1.0 and DOM Level 2 HTML and is designed to to reduce the need for proprietary plug-in-based rich internet application (RIA) technologies such as Adobe Flash, Microsoft Silverlight, and Sun JavaFX.