PowerMax (http://www.powermax.com) has launched a new trade-in programs for both the iPhone and iPad. S

CEO Kevin Anderson says that, compared to companies offering dedicated iPhone and iPad trade-in/upgrades for cash, “PowerMax can offer considerably more aggressive trade-in valuations (often 10-15% higher) on every iPhone and iPad model — new or used — because the credits are applied to purchases made through PowerMax.”

PowerMax customers visit the Trade-in Program page, select a device, enter the model, specs, condition and any original accessories that may be included in the trade, and submit contact information via web form. A PowerMax trade-in expert responds to the submission with a quoted value for the device. If the customer agrees to the quoted value, they’re given instructions on sending it into PowerMax.

When received, an Apple product expert performs a thorough evaluation and verifies the value and condition of the device. Once a device is accepted, trade-in credits can be issued in two ways:

° Via check or credit card reimbursement if a customer has already made a purchase through PowerMax;

° Held on account for future purchases.