MacBooks are the laptop of choice for college students, according to new info from Student Monitor (http://www.studentmonitor.com), which provides syndicated and custom market research services focused exclusively on the college student market.
Research from the company shows that 95% of college students interviewed this spring owned at least one computer, with 83% owning a laptop, 24% a desktop, and 15% both. Among laptop owners, 27% MacBooks; among desktop owners 45% owned a Dell or HP, and 14% a Mac. Among those who planned to purchase a new computer, 87% planned to buy a laptop — and 47% of these planned to buy a Mac.
Student Monitor interviews 1,200 students for 55 minutes each at 100 representative campuses twice a year and sells the results to Fortune 500, as reported by “Fortune” (http://macosg.me/2/o6).