With the massive success of computer-generated 3D films like “Avatar,” real-time virtual production workflows are setting a new trend in Hollywood. At SIGGRAPH 2010, OptiTrack, in conjunction with Autodesk, will provide attendees with a demonstration of how to create a cost-effective virtual production pipeline that will ntegrate into existing workflows.

Live demonstrations featuring OptiTrack and Autodesk products will be available at the OptiTrack booth (#701) and Autodesk booth (#500), July 26 – 29, 2010 at the Los Angeles Convention Center. Featuring real-time data streamed between the OptiTrack and Autodesk booths, joint demonstrations will showcase how body motion capture (from OptiTrack Arena software) and virtual camera work (from the OptiTrack Insight VCS) can be combined with Autodesk MotionBuilder, Autodesk Maya, Autodesk 3ds Max and Autodesk Face Robot to create a comprehensive computer generated film sequence.

The Insight VCS will ship in late summer. Pricing for the camera rig ranges from US$199 to $5,000. Software plug-ins to MotionBuilder and Maya for OptiTrack systems are $1,000. Universal plug-ins for other motion capture systems are $2,000 USD. For more info on products and pricing, got to http://www.optitrack.com .