ImTOO ( has released iPhone Transfer Plus (iPhone 4 compatible) for the Mac and PC, an upgraded version of its previous iPhone Transfer. The US$39.95 app allows users to transfer media from iPhone to a computer and computer to an iPhone.

According to the folks at imToo, the main purpose of iPhone Transfer Plus is to help users better manage their media. It will also allow transfer of media from iPhone directly to iTunes. In case a computer crashes and loses all the music in one’s iTunes library, iPhone Transfer Plus can recover iTunes’ library by transferring iPhone/iPod music directly to computer or iTunes.

It has a built-in DVD, audio, and video converter. iPhone Transfer Plus will convert and transfer DVDs and videos for any iPhone, iPod touch, or iPod. The iPhone Transfer Plus’ built-in DVD ripper lets one rip DVDs directly to iPhone. The program will automatically adjust video size and resolution according to best fit any iPhone, the option to customize and adjust the video quality is also available.

The built in video converter will convert just about any video and audio format, supporting over 60 video and audio formats, including HD videos. Easy convert and transfer any downloaded video to iPhone compatible MP4 format. iPhone Transfer Plus will then transfer the videos directly to any iPhone or iPod. As a bonus, the app includes a free iPhone Ringtone Maker in this package.