ImTOO has introduced the US$59.95 iPad Mate (http://www.ImTOO.com/ipad-mate.html), which can convert any video or DVD to play on the iPad, plus it will transfer iPad contents to computer and iTunes. In fact, it works similar to iTunes and also supports iPod, iPhone, and iPod touch.
This iPad video converter lets users convert and transfer videos, music, and DVDs for the aforementioned Apple devices. ImTOO iPad Mate’s built-in DVD ripper will convert and rip DVDs to iPad while utilizing dual CPU cores for fast conversions, according to the folks at ImToo. It automatically adjusts video size and resolution for iPad, iPod, or iPhone with the option to customize and adjust the video quality if you wish.
Currently, iPad Mate supports over 60 video and audio formats, including HD videos. It supports the iTunes 9.1 library.