Eye-Fi (http://www.eye.fi) has launched the Eye-Fi Geo X2, a Wi-Fi enabled memory card that integrates with Macs, iPhoto and MobileMe. The Eye-Fi Geo X2 will be on sale in May, exclusively in Apple Stores in the U.S. and internationally for US$69.99.

As part of the new “X2” family announced last month, the 4GB Eye-Fi Geo X2 offers wireless photo and video uploads through an 802.11n transmitter, improved performance with Class 6 read/write speeds, lifetime geotagging service and virtually endless storage capacity with Endless Memory mode, says Eye-Fi CEO Jef Holove.

With the new Eye-Fi Geo X2, Mac users can wirelessly back-up both photos and videos directly into iPhoto or any folder of their choice on their computer. The Wi-Fi enabled memory card can also automatically upload photos and videos directly to MobileMe or one of more than 25 sharing sites like Facebook, Flickr, Picasa or YouTube. With Endless Memory mode, the Eye-Fi Geo X2 can also automatically make space available on the memory card after photos and videos have been uploaded to the computer or Web.

The Eye-Fi Geo X2 includes geotagging service using Wi-Fi positioning to automatically tag photos with location information about where they were captured. It works with iPhoto ’09’s “Places,” enabling Mac users to browse, search and sort their photos on maps or by location name.

Eye-Fi’s entire X2 card line-up ranges in price from US$49.99-$149.99 and can be found in Best Buy, Office Depot and on Amazon.com, among other retailers.