Mozaik Multimedia MovieBuddy and !Content ( are two new technologies that enable consumers to use iPhones and iPad, in addition to a standard remote control, to interact with in-movie brands and products in an immersive home environment.

Today’s generation is consuming video in a multi-screen, multi-tasking environment. With Mozaik !Content technology, consumers can learn more about products, people and places they see on the screen, instantly shop and share them via Facebook, Twitter or email. The Mozaik MovieBuddy iPad and iPhone application will integrate all these activities into a seamless, intuitive experience never seen before, says Paulette Pantoja, CEO and founder of BluFocus.

Mozaik Multimedia’s !Content is an end-to-end software solution for media and entertainment industries as well as service providers that’s deployed across multiple platforms, connecting the advertisers to the consumers to the retailers. MovieBuddy technology, when combined with these new breed of smart phones and portable devices such as iPhone and iPad, “offers a unique and unparalleled experience which is fun, exciting and engaging for the consumer of all ages” says Bob Saffari, CEO and chairman of Mozaik Multimedia.

Mozaik is demonstrating the MovieBuddy iPad and iPhone application for interactive TV in private, invitation-only meetings at the National Association of Broadcasters (NAB) 2010 conference in Las Vegas, Nev., April 11-14, 2010. The Mozaik MovieBuddy iPad and iPhone application will become available through the Apple App Store in the near future, together with the launch of the first !Content-enabled titles (movies, television shows, music videos, sports programs, etc.).