Apple has added the ability for customers to send an iPhone, iPod touch or iPad application to another person as a gift when purchasing software through iTunes.

As reported by “AppleInsider” (, by clicking the drop-down menu next to “Buy App” in iTunes, users now have an option entitled “Gift This App.” Choosing it accesses the “Give a Gift” page that allows users to type in the recipient’s name and e-mail address. It also gives the opportunity to add a personal message of up to 500 characters.

The gift can then be printed and physically delivered, or e-mailed to the recipient via the automated form. Gifts can only be redeemed in the store country from which the gift originated