According to a new Stanford University study, iPhone users are becoming so reliant on their iPhones that they are actually reporting being addicted to their the Apple devices.
Almost half of the respondents in the 200 person study acknowledged an iPhone addiction, reports “The Huffington Post” (http://www.huffingtonpost.com/2010/03/09/iphone-addiction-study-pa_n_490748.html). Students were asked to rate their addiction to their iPhones on a scale of one to five, from “not at all addicted” to “fully addicted.” 45% answered with a four or above.
The “Post” notes that the iPhone is seen less as an outside device and more of an extension of the person due to the amount of personal information held on it and the ways in which students use it to organize and facilitate their social lives. Stanford esearchers were surprised by how readily students seem to anthropomorphize the device.