Primera Technology (, a manufacturer of
specialty printers, has released a number of hardware and software
enhancements to its CX1200 Digital Label Press.

Most notable among the changes is a new rewind/tensioning system.
Utilizing Primera’s exclusive IntelliTorque technology, the rewind
mechanism automatically applies just the right amount of tension as
the printed roll increases in diameter, according to Mark Strobel,
Primera’s vice president of sales and marketing.

Improvements have also been made to software and firmware, including
Primera’s new RichBlack print optimization feature. RichBlack
produces deep, highly saturated black printing on labels.

The CX1200 Color Label Press delivers short-run, full-color digital
label printing at a price of US$18,995. Existing CX1200 units in the
field are being updated with all new enhancements at no additional