Animoto (, a video creation
platform that lets users create videos from their
own photos and music, has updated its application
for the iPhone and iPod touch. Free to download
from the Apple App Store, the application lets
users automatically transform their iPhone photos
into music videos that capture the immediate,
on-the-spot energy of events, travel and other
memorable moments.

The updated Animoto app will now let users:

° Link their devices directly to their accounts
at, with the ability to synchronize
videos for playback in either location;

° Save their videos on their iPhone device for offline viewing;

° Synchronize videos for playback from any
location and the ability to view all their videos
in one place, any time, anywhere

Once created, videos can be shared and watched
both on the iPhone and regular web browsers. The
Animoto iPhone app allows users to create their
Animoto videos from their iPhone without ever
touching their computer, according to Brad
Jefferson, CEO & co-founder of Animoto.

Similar to the functionality also available on, the Animoto iPhone application
utilizes motion design and music-analyzing
technology to automatically create videos from
users’ selected photos and music. Users can
select up to 16 photos on their iPhone, pick a
song from Animoto’s music collection, and Animoto
takes care of the rest. Users can then remix
their video into a wholly new piece or add it to
their collection and start another one.

The heart of Animoto is its Cinematic Artificial
Intelligence technology that thinks like an
actual director and editor using the same
sophisticated post-production skills and
techniques that are used in television and film,
says Jefferson. The technology takes into account
every nuance of a song: the genre, song
structure, energy, rhythm, instrumentation, and
vocals. No two videos are ever the same; even
videos generated with an identical set of images
and music will each have a completely distinct
set of motion design. Videos are produced in
widescreen format to utilize the full iPhone
screen and can easily be shared through email.