Apple Unveils 24-inch LED Cinema Display for New MacBook Family

CUPERTINO, California–October 14, 2008–Apple today unveiled the LED
Cinema Display featuring a stunning 24-inch LED-backlit widescreen display
with built-in iSight video camera, mic and speakers in an elegant, thin
aluminum and glass enclosure. Designed for the new MacBook family, the LED
Cinema Display includes an integrated MagSafe charger, three USB 2.0 ports
and the new Mini DisplayPort, making it easy for MacBook users to quickly
connect and power their notebooks as well as use their favorite peripherals.

“The new LED Cinema Display is the most advanced display that Apple has
ever made,” said Philip Schiller, Apple’s senior vice president of
Worldwide Product Marketing. “It is a perfect fit for our sleek new line of
aluminum MacBooks with its 24-inch LED-backlit screen, aluminum and glass
enclosure, integrated camera, mic and speakers, MagSafe charger, three USB
ports and Mini DisplayPort.”

The 24-inch glossy, widescreen display with 1920 x 1200 pixel resolution
uses LED-backlit technology to provide instant full-screen brightness and
great power efficiency. Suspended by an aluminum stand with an adjustable
hinge that makes tilting the display almost effortless, the new display
includes a built-in iSight video camera, mic and speakers, making it ideal
for video conferencing with iChat,* listening to music or watching movies.
The new display also includes three self-powered USB 2.0 ports so users can
simply leave their printer, camera, iPhone 3G or iPod dock connected when
they take their MacBook with them. The sleek, thin display also includes a
built-in universal MagSafe charger so users can conveniently leave their
notebook’s MagSafe power adapter in their travel bag.

The new LED Cinema Display is the greenest Apple display ever, made with
mercury-free LED technology, arsenic-free glass and highly recyclable
materials. The LED Cinema Display meets stringent Energy Star 4.0
requirements and achieves EPEAT Gold status.** The new display contains no
brominated flame retardants, all internal cables and components are
PVC-free and its foam packaging has been reduced by 44 percent.

Part of the next-generation DisplayPort industry standard, the new Mini
DisplayPort delivers a pure digital signal that can drive up to a 30-inch
widescreen display. The Mini DisplayPort is ultra-compact at just 10
percent the size of a full DVI connector, perfect for the sleek design of
the new MacBook family. Adapters are available for using the MacBook’s Mini
DisplayPort with older generation VGA, DVI/HDMI and Dual-Link DVI displays.

Pricing & Availability

The new LED Cinema Display will be available in November through the Apple
Store (, Apple’s retail stores and Apple Authorized Resellers
for a suggested retail price of $899 (US). The LED Cinema Display requires
a MacBook, MacBook Air or MacBook Pro with the new Mini DisplayPort.

*Video chatting requires a broadband Internet connection; fees may apply.

**EPEAT is an independent organization that helps customers compare the
environmental performance of notebooks and desktops. Products meeting all
of the 23 required criteria and at least 75 percent of the optional
criteria are recognized as EPEAT Gold products. The EPEAT program was
conceived by the US EPA and is based on IEEE 1680 standard for
Environmental Assessment of Personal Computer Products. For more
information visit

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market with its revolutionary iPhone.